The Challenge

York City Council successfully secured Local Sustainable Transport Funding to deliver an integrated programme which combined infrastructure with raising awareness and information provision. A key part of the i-Travel York programme focused on engaging local residents in local transport as engaging residents through household, employer and school based pathways. 

SYSTRA's Role

We were appointed to deliver a residential, workplace and community based Personalised Travel Planning (PTP) programme. Using a team of trained Travel Advisors we provided information, advice and incentives to over 12,000 households and 20,000 employees to encourage greater use of sustainable travel modes. 

Results from monitoring undertaken with participants found that 37% are walking more, 38% are cycling more, 22% have increased their bus use and 32% have decreased their car use. 

Most impressive and encouraging results here. Well done.

David Short, i-Travel York Programme Manager City of York Council, 2014