Social And Market Research
Understanding the relevance and likely effectiveness of a new transport policy, scheme or change in service requires gathering both qualitative and quantitative evidence. This involves gathering new data and the analysis of existing information.
All decision-makers, whether governments, private sector developers or transport operators, require evidence that their investment will be successful and attract the level of customer base required.
SYSTRA supports both public and private sector decision-makers’ quest to better understand their stakeholders’ needs and demands. We help our clients choose the right survey technique for their exact purpose and to implement these methods. We often develop creative new ways to reach those groups in society that are often neglected and hard to reach.