Promoting safe, enjoyable, active and sustainable travel choices, SYSTRA is a market leader in travel behaviour change. The combination of our understanding of behaviour psychology and social marketing, together with years of practical delivery experience means we can help you deliver highly effective behaviour change programmes. We also have a proven track record in securing planning permissions for both new and expanding educational establishments.
SYSTRA has extensive knowledge of both the legacy and newly launched TfL STARS websites having been appointed the role of School Travel Adviser for the London Boroughs of Hounslow, Ealing, Enfield and Islington, to assist schools in becoming STARS accredited. Through these roles, SYSTRA has successfully arranged one-to-one meetings and workshops with school contacts to identify current issues prevailing at each school in terms of sustainable travel and road safety, detailing funding available from the Borough, TfL or other funding streams. We have successfully applied for this funding and also highlighted new ideas for activities and initiatives, organising the setting up of new projects and planning for the year’s School Travel Plan submission and accreditation.
Brand Design and Management
Hounslow Travel Active
SYSTRA has worked in partnership with LBH for the last 5 years managing the Hounslow Travel Active campaign on behalf of the London Borough of Hounslow. This includes the delivery of a monthly newsletter to registered members as well as regular updates to the website and social media accounts to provide up to date information to Borough residents. By having easy access to information on active travel the chances of residents continuing/starting to improve their travel and lifestyle habits is maximised.
Walk to School Maps
London Borough of Ealing
After a successful pilot project at four local primary schools, we assisted the Council in initiating a Walk to School project at 39 primary schools across the Borough. The main aim of the project was to encourage parents to walk their children to school; reducing the number of journeys taken by car and also promoting active and healthy lifestyles. We are currently delivering ‘Walk to School Maps’ at all of these schools, providing parents with a map to show popular walking routes, safe crossing points and areas for parents to park away from the school gates and walk the last leg of the journey.
Prior to this SYSTRA produced a number of maps to support our school engagement programmes in nearby London Borough of Hounslow as well as further afield in Scotland, including the Dundee Travel Active project. To date, SYSTRA has produced more than 130 individual school maps.
Air Quality Awareness Sessions
Smarter Choices, Smarter Places - Dundee
SYSTRA developed and delivered a series of primary school classroom activities linked to the national curriculum on air quality and sustainable transport. The objective was to make pupils (and their broader family groups) aware of air quality issues in the city, the effect that our travel choices have on air quality and how these issues can be mitigated. The workshops aimed to promote the uptake of more sustainable travel options to school and for everyday activities.
Sustainable Travel Workshops
Cheshire East Council – Sustainable Me Sessions
We have delivered 24 sustainable travel workshops at South Cheshire College in Crewe. The workshops provided an interactive session to promote the benefits of a sustainable lifestyle. This involved encouraging children to consider car use against walking, cycling and public transport; alongside learning the value of recycling waste and growing sustainable food.
Schools Personalised Travel Planning
London Borough of Hounslow
Following on from a successful pilot study in 2014 we provided personalised travel planning for nursery and reception pupils at over 30 schools across the Borough. As part of this campaign gamification techniques ‘Beat the Street’ and ‘The Traffic Snake Game’ were used to help promote and normalise active travel behaviours for the school run. Prior to the active travel game, telephone calls were made to interested parents, each receiving a bespoke information pack before the active travel game took place. 400 parents/guardians took part in the campaign with a reported 10% net reduction in car use among participants.
Influencing Parents Travel Choices
We can use a variety of techniques as part of our behaviour change programmes to influence parental travel choices:
- Home visits: we arrange home visits with travel advice and supporting materials being provided
- On the phone: we advise on travel via telephone prior to parents receiving bespoke supporting materials in the post
- Group sessions: we advise parents on their travel choices in small groups at the start of term
- On the spot: we offer travel advice to parents at the school during the morning drop-off period at the start of term
- Online: we inform parents about sustainable travel options via electronic newsletters
Influencing Travel Choices of Students
We organise interactive workshops, focus groups and presentations for students aged 11-18 to promote opportunities for safe and independent sustainable travel.
We deliver bespoke classroom-based workshops (with pupils aged 7-11) enabling active participation in full class discussions and group activities including:
- A Travel Trail activity
- Journey planning and mapping workshops
- Road safety exercises
- Sustainable travel poster competitions
- Road safety ‘fashion shows’
School Expansion Planning Assistance
SYSTRA has provided assistance with planning applications for primary, secondary and further educational establishments for both public and private clients across the South East and a number of
London Boroughs including:
- Central Bedfordshire
Bedford Borough Council
SYSTRA has delivered Transport Assessments/Statements for 16 schools within the Bedford Borough Council area to allow for additional pupils as part of the planned transition from a 3 Tier to a 2 Tier educational system. Transport advice was required to support the individual planning applications for each site. The schools assessed differed widely from 0.5 form entry lower schools to 7 form entry upper schools with an array of differing challenges to be met.
As part of our assessments we conducted baseline reviews, sustainable travel audits, trip distribution and impact assessments, PICARDY and LinSig junction analysis, access reviews, school pick-up / drop-off and parking reviews as well as development impact assessments.