Area 9 Cycle Stakeholders

Area 9 Cycle Stakeholders

The Challenge

SYSTRA was originally commissioned in 2015 by Highways England to produce a Stakeholder Management Plan (SMP) in order to assist Highways England with their Cycling Delivery Plan. In the Midlands, Highways England wanted to engage with stakeholders to develop strategic cycling improvements.

The Cycling Delivery Plan aims to improve provision for cyclists and pedestrian users on and around the Strategic Road Network (SRN). The target of the Cycling Delivery Plan is to double 2013 cycling numbers by 2025.


SYSTRA’s involvement comprises three main aspects: Stakeholder Management Plan, Stakeholder Workshops and Propensity to Cycle Tool (PCT)/Cycling Infrastructure Prioritisation Toolkit (CYIPT) analysis to help inform benefit cost ratio (BCR) calculations.

As stakeholder engagement is central to the success of the programme, SYSTRA facilitated a dialogue between Highways England and key stakeholders about their level of cycling ambition and set a clear and specific cycling vision for local areas within Area 9. Area 9 comprises the Highways England network in central England.

SYSTRA have undertaken a number of tasks, including:

  • Identifying stakeholders in Area 9 and determine the level of influence they have on cycling matters and suggest engagement methods.
  • Running a series of five cycle stakeholder workshops across Area 9 and identifying new cycle schemes at least twice a year.
  • Scoring the full list of locations obtained from the workshops using the agreed
  • scoring matrix;
    • Existing links with other schemes
    • Site specific info available/support from Highways England & Kier
    • Location feasibility
    • Location deliverability
    • Stakeholder support

Due to the success of the initial programme, SYSTRA was commissioned in each following year to conduct stakeholder engagement work and continue assisting Highways England in delivering the Cycle Delivery Plan. Recently, SYSTRA created three flowcharts which depict the process and stages that occur once a stakeholder submits a location to be considered. These flowcharts have received
positive feedback from various stakeholders.

Top of the page
SYSTRA Ltd Registered office: 3rd Floor 5 Old Bailey, London, England, EC4M 7BA. Registered Number 3383212